Advice, writings
and guidance
In this guide, I’ll help you work out exactly what it needs, what it should consider and how to write a website brief that will actually work and save you money in the long run.
Remember though, the website should be for YOUR CUSTOMER or those using it, NOT YOU!
Have you fully embraced the power of hashtags on LinkedIn to grow your client base?
We explore the significance of hashtags, how to use them effectively, what not to do and the differences in their usage between personal and company LinkedIn pages…
Wix and WordPress are both great CMS (content management systems) aka the thing you can build your website on, but with each having its own pros and cons, which one is best for you?
It depends on you and what you want out of your website, your skills and your budget, but we can look at it all together…
In today’s digital age, search engine optimisation (SEO) is a critical aspect of online marketing. As the internet becomes increasingly visual, optimising images for search engines has become more important than ever with images being returned for 27% of search queries.
But how and where do you start with your own website content and how can you SEO your images..?
The power of LinkedIn is undeniable. It’s one of the most successful and popular networking platforms for businesses, allowing them to reach new heights, tap into untargeted markets and grow their brand awareness. I’ll take a look at why businesses should use LinkedIn and how it can help them achieve their business goals…
Keywords/keyphrases are the little short snappy words (or phrases) you would expect people to type into a search engine to find your website. But how do you know the right ones? How do you answer the question, ‘what keywords I should use’?
Let’s start with the foundations…
The best websites don’t just look pretty they make people follow a set process rather than think about what’s next and naturally increase website engagement using Neuromarketing techniques.
So get yourself comfortable and get ready to learn something that’ll make your life easier as I highlight my top 10 ways to increase website engagement within your own website…
ADHD is (thankfully) becoming more understood and accepted and less of a ‘black mark’ on person. This spark in conversation is allowing people to realise their true potential and super skills and how ADHD can be used to their advantage.
As a freelancer, my clients LOVE my ADHD quirks and skills and find it often helps set their marketing on the best foot forward…
You can’t set out to promote your brand or service on social media without first having a strategy. A strategy is essential in giving your digital marketing an aim, helping you define your goals and have a plan on how to achieve them.
This will provide you with a way to measure the return on investment for any campaigns you run and help you improve them…
Getting to the top of page 1 of Google, or at least higher up in the search rankings is tricky work, but it’s not a magic trick and there ARE some things you can do.
In this blog I’ll give you a few pointers of what those things are that will increase your odds or getting to page 1 of Google, or at least nearer to it than you’d be from doing nothing at all….
Gone are the days when search engine optimisation (SEO) was just about putting the right content in place and ensure your website links to someone else’s, that’s just the tip of the iceberg. These days SEO is more technical and requires a lot more time to set up, to continuously monitor and tweak to improve; this is all the work that goes on underneath the water of that iceberg.
With almost 2 billion websites in the World, what are you doing to stay ahead of the competition…
It’s great that you’ve got a Google Analytics account set up and ready to go on your website, but are you misusing the Google Analytics metrics and is it actually set up correctly? I’ve lost count the number of times I’ve had new clients who have a Google Analytics account because ‘it’s just one of the things you do’ but other than log in and view the ‘overview’ or ‘real-time’ tabs, don’t look at any other bits of data, or even worse, misread it…
How many of us have thought WTF has my web developer just said, or wondered WTH does that mean and how do I fix/put that on my website? You’re not alone, most people just don’t admit it. After being asked to translate ‘techy’ into laymen’s terms by most of my clients, I started to create (and constantly update) this handy translation guide full of useful website terms we’d came across.
This ‘useful website terms to know’ guide may not detail everything, but it’s a darn good place to start…
Motherhood- It’s far more than I thought it would be (and trust me, I Googled and researched enough to fill a library so you’d think I’d know at least a bit of what I was getting myself in to) but it’s equally more rewarding and more exhausting than I ever could have imagined.
But from it, it’s highlighted so many skills I already have and how they overlap into my motherhood and working life…
Marketing is always evolving and changing and Marketers are constantly having to readjust their approach to stay current, especially with the latest trend- Influencers.
It can be tricky knowing how to effectively and successfully work with an Influencer whilst keeping your brand true to itself and genuine, after all, there are a wealth of Influencers to choose from, but where do you start…
Other posts...
- Why You Should Outsource Your Digital Marketing
- What the heck is AMP?
- What IS User Generated Content (UGC)?
- Why Security Updates Matter
- How to prepare your e-commerce website for the Christmas season
- How to Market to your Audience in a GDPR World
- GDPR and what it will mean to your business
- 6 Reasons Why Ongoing Website Support Is Vital To Success
Disclaimer- this list of writings isn’t everything, it’s just a few highlights!