Blog

Let's talk about something that might not be as flashy as the latest design trends but is equally, if not more, crucial – Business Style Guides, also known as brand guidelines. I know you’re busy so this will be a short, quick and concise tick list for the next time you need it.

Have you ever heard of a backlink and if so, do you know what they actually are and why your website should have them? In this blog, we’ll explore ‘why you should use backlinks’ and how to correctly implement them.

Are you Google cookie compliant yet? No, well you should probably read our simple 3-step guide to help get you set up all on your own.

Join us as we delve into the enchanting realm of effective email marketing, and with a little help from the fabulous Jo, owner of The Digital Marketing Fairy, we note some quick email marketing wins you can use on your next campaign.

Thinking of setting up an online store? We’ll help you understand your E-Commerce essentials to get you ready for success selling online.

In the fast-paced modern world, mobile optimisation matters. Without it, you could lose clients or visitors and drop in search rankings.

The digital landscape is always changing, but here are our predictions for the 2024 marketing trends you want to keep an eye out for…

In the ever-evolving world of business, there’s one thing that remains timeless and invaluable: storytelling. Your brand, much like a captivating novel or an engaging movie, has a story to tell. And here’s the secret...

Every person, every brand and every company has a tone of voice, even if they don’t know it. In this blog, we’re going to explore the power of a tone of voice and WHY you need one.

Picture this: you’re about to embark on a web design adventure, and just like a seasoned explorer, you need to know where you’re going. So what is a website brief and why do you need one?

Explore the significance of hashtags, how to use them effectively, and the differences in their usage between personal and company LinkedIn pages.

Website builders are a great tool for people who wish to start a website without needing to code like a developer. There are two that I’d recommend to my clients but I often get asked, which is better, Wix Vs WordPress?

In today's digital age, search engine optimisation (SEO) is a critical aspect of online marketing. How and where do you start, how can you SEO your images?

In this blog, I’ll guide you through how to make a keyword list, where to find the research for them, how to pick the right ones and how to fight the good fight for your website's SEO.

LinkedIn is one of the most successful and popular networking platforms for businesses. Why should businesses use it and how can it help them achieve their business goals?

The best websites don’t just look pretty, they make people follow a set process. What is Neuromarketing and how can you use it?

As a freelancer with ADHD, my clients LOVE some of my ADHD quirks and skills and find it often helps set their marketing on the best foot forward. Here are my top 10 positives of ADHD!

A fabulous guest blog by the wonderful Reem Aubdool, the Founder of VM Director, talks about how to create your social media strategy.

It takes time, effort and a plan. There is no quick fix and if anyone promises you one, run for the hills because it’s not a guarantee and it could be a costly lesson to learn. So, what can you do to help get yourself there?

Here are a few areas you can work on and aim to improve your SEO, and in turn improve your Google rankings.

After being asked to translate 'techy' into layman's terms by most of my clients, I started to create (and constantly update) this handy translation guide! This guide may not detail everything, but it's a darn good place to start.

It's great that you've got a Google Analytics account set up and ready to go on your website, but are you misusing the Google Analytics metrics and is it actually set up correctly?

It can be tricky knowing how to effectively and successfully work with an Influencer whilst keeping your brand true to itself and genuine, after all, there are a wealth of Influencers to choose from, but where do you start?

It's equally more rewarding and more exhausting than I ever could have imagined. I found myself contemplating work and what skills Motherhood has highlighted I have.