Freya Helps Me

Advice, writings
and guidance

You can’t set out to promote your brand or service on social media without first having a strategy. A strategy is essential in giving your digital marketing an aim, helping you define your goals and have a plan on how to achieve them.

This will provide you with a way to measure the return on investment for any campaigns you run and help you improve them…

Getting to the top of page 1 of Google, or at least higher up in the search rankings is tricky work, but it’s not a magic trick and there ARE some things you can do.

In this blog I’ll give you a few pointers of what those things are that will increase your odds or getting to page 1 of Google, or at least nearer to it than you’d be from doing nothing at all….

Gone are the days when search engine optimisation (SEO) was just about putting the right content in place and ensure your website links to someone else’s, that’s just the tip of the iceberg. These days SEO is more technical and requires a lot more time to set up, to continuously monitor and tweak to improve; this is all the work that goes on underneath the water of that iceberg.

With almost 2 billion websites in the World, what are you doing to stay ahead of the competition…

It’s great that you’ve got a Google Analytics account set up and ready to go on your website, but are you misusing the Google Analytics metrics and is it actually set up correctly? I’ve lost count the number of times I’ve had new clients who have a Google Analytics account because ‘it’s just one of the things you do’ but other than log in and view the ‘overview’ or ‘real-time’ tabs, don’t look at any other bits of data, or even worse, misread it…

How many of us have thought WTF has my web developer just said, or wondered WTH does that mean and how do I fix/put that on my website? You’re not alone, most people just don’t admit it. After being asked to translate ‘techy’ into laymen’s terms by most of my clients, I started to create (and constantly update) this handy translation guide full of useful website terms we’d came across.

This ‘useful website terms to know’ guide may not detail everything, but it’s a darn good place to start…

Motherhood- It’s far more than I thought it would be (and trust me, I Googled and researched enough to fill a library so you’d think I’d know at least a bit of what I was getting myself in to) but it’s equally more rewarding and more exhausting than I ever could have imagined. 

But from it, it’s highlighted so many skills I already have and how they overlap into my motherhood and working life…

Marketing is always evolving and changing and Marketers are constantly having to readjust their approach to stay current, especially with the latest trend- Influencers.

It can be tricky knowing how to effectively and successfully work with an Influencer whilst keeping your brand true to itself and genuine, after all, there are a wealth of Influencers to choose from, but where do you start…