Mobile Optimisation: Ensuring Your Website Shines on Every Device

Picture this: a potential client eagerly clicks on a link to your website, but when they arrive, the text is tiny, the images bigger than the screen and the website just looks terrible and unusable. This potential client is likely feeling frustrated and there’s a high chance they’ll swipe back and go to a different website that doesn’t need as much effort. It’s unfortunate, but it happens a LOT. 

To stop this happening, you need to set your website up with mobile optimisation in mind.

Mobile optimisation matters – it ensures your website looks stunning and is easily navigable on smartphones and tablets and provides an excellent user experience! Here are some top tips you can implement to ensure your website is super user-friendly on all devices;

Responsive Design: Your Best Friend

Invest in a responsive design that adjusts seamlessly to various screen sizes. A responsive website is like a chameleon, adapting effortlessly to the device it’s viewed on. It ensures your visitors have a consistent and enjoyable browsing experience, regardless of their chosen gadget.

Prioritise Speed and Performance

Mobile users are often on the go, craving information at their fingertips in an instant. Slow-loading pages can be a major turn-off. Optimise your website for speed by minimising large images and enabling browser caching. A fast website keeps your audience engaged and coming back for more! 

People are impatient, even more so when it comes to websites. “Online shoppers think that pages on e-commerce sites should take, at most, 2 to 3 seconds to load” says Digital.com marketing executive Huy Nguyen

Optimise Images and Media

Images and videos are essential for engaging content, but they can also slow down your site if not optimised! Compress images and use formats that are mobile-friendly to ensure quick loading times. Strike the right balance between quality and performance for an eye-catching mobile experience! Whilst you’re at it, make sure you optimise those images for SEO too.

SEO rankings

Mobile searches and website views on mobile devices account for approximately half of web traffic worldwide. With that in mind, Google favours websites that work better on Mobile devices than those that don’t and will bump them up higher in the search results. This means your website should look good and work on mobile either first, or alongside desktop and tablet but never behind.

Streamline Navigation and Layout

Make it easy on every screen! Create a menu that’s simple and clear for small screens. Try a hamburger menu, readable fonts, and spaced buttons. Help your mobile visitors to find info effortlessly. Depending on what your website offers, visitors might simply want to find out your contact details quickly, so if you’re expecting calls, make getting in contact super easy with a clickable click-to-call button.

Mobile-First Content Creation

Back in the day, most websites were only viewed on desktop screens so they were made to look best there. These days, however, people view websites on their mobile phones, it’s why mobile optimisations matters the most for some websites:

• Over 55% of website traffic comes from mobile devices.
• 92.3% of internet users access the internet using a mobile phone.
• There are approximately 4.32 billion active mobile internet users.

When creating content, start with a mobile-first approach. Craft concise, impactful headlines and paragraphs that are easily digestible on smaller screens. Break up content into manageable chunks, making it easier for users to consume on the go.

Test, Test, and Test Some More

Before launching your mobile-optimised website, run comprehensive tests on different mobile devices and browsers. Identify any glitches or design inconsistencies and iron them out. Ensuring a flawless experience across the mobile spectrum is key. There are different mobiles and devices out there, but there is software that will allow you to test them once, but on multiple devices (so you don’t need to physically get your hands on every mobile device around). I personally quite like BrowserStack for this.

Stay Updated and Evolve

The digital landscape is ever-changing. Stay updated with the latest trends and technologies related to mobile optimisation matters and information. Continuously evolve and improve your website to align with the latest advancements, keeping your audience interested.

Reminder, mobile optimisation isn’t just an option; it’s a necessity in today’s digital era! 

There are some websites and businesses where mobile optimisation matters more for them e.g e-commerce stores or local tradespeople, but ultimately, it’s something everyone should be doing as standard,

If you are curious to learn more about how I can be of assistance, feel free to reach out and let’s set up a friendly chat – your first consultation is on the house so don’t hesitate to get in touch! Let’s make sure your website shines brightly in the mobile galaxy!