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X
Client G
TLDR:
- One updated webpage helped us seal an £85,000 deal.
- Improved SEO for a long-established website that initially had poor SEO practices.
- Continually developing captivating content to engage readers and encourage return visits.
- Continual website management involving adjustments and enhancements to the user experience (UX) and user interface (UI)
Results
£85K
Successful £85k business deal resulting in awareness of product sold with one company
470%
470% Increase and engagement in interest in a specific product we were promoting
+78.41%
Increase of +78.41% recorded sessions compared to the previous six months pre-starting (+82.82% new users)
+37.13%
Average daily views rose by +37.13% over a six-month period
-12.05%
Reduction of bounce rate by -12.05% over 6 months as people found content they were searching for and actively reading it
Overview
Freya Helps Me was white labelled by Client G for assistance on a company within the construction industry that manufactures and supplies materials. When we first started working together, the client’s website didn’t show up or rank on search engines as it was poorly made with no thought of SEO. We needed to add more content to the website, with a key focus on a popular product and research on how best to grow the website in general through SEO and new engaging content.
Challenge
The client’s website had significant issues: it lacked proper SEO, and the little that was in place, was inaccurate. The website didn’t show up for the necessary keywords, and it wasn’t very user-friendly. Due to budget constraints, we had to take a gradual approach, making small but incremental improvements each month.
Approach
We began by analysing what was already on the website, including relevant keywords. After discussing the client’s goals and preferred areas of focus, we narrowed down our efforts, which involved removing unrealistic keywords. Keyword research and general site performance was refused and improvements were noted. Our approach was to make gradual improvements to the website, enhancing its overall quality over time.
Solution
We made sure each webpage had the right keywords, made the website faster with Lighthouse, and improved how it looks on mobile. We used tools to measure our progress and tweak our works depending on what was needed. Every month, we focused on specific pages, making them better and adding new content when needed. We also fixed technical problems like duplicate content, missing image descriptions, and made the website load faster. We kept talking to the client regularly and showed them reports each month to prove we were making things better.
“Freya Helps Me has been an invaluable partner for our business as we white-labelled their expertise for our client. Freya’s dedication and skill have played a crucial role in our client's success. She took charge of a range of critical tasks, from optimising our client's website with relevant keywords to improving its overall performance, especially on mobile devices. The monthly focus on specific pages, content enhancements, and the resolution of SEO errors brought about remarkable improvements. The constant communication and detailed monthly reporting from Freya kept us well-informed about the progress.
Freya’s commitment to understanding our client's unique needs and working tirelessly to meet them is evident in the results we have achieved. I’m especially appreciative of her discrete works and ability to white label under my company minimising and disruption or complications.
I’d highly recommend Freya Helps Me for anyone seeking a trusted partner to help deliver outstanding results. Freya’s dedication and expertise makes her an asset to any project.”
Conclusion
Thanks to a surge in visitors, increased interaction, and a growing number of new leads reaching out to the company, the website has achieved a commendable milestone. It now boasts a robust 32% search visibility across popular search engines like Google and Bing, reflecting its substantial improvement in organic search result rankings.