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Arana Security Ltd
TLDR:
- Over tripled high-quality followers on the LinkedIn company page
- Increase engagement on LinkedIn company page and posts
- Show the company as experts in their field and help SEO with monthly blogs
- Produce PR articles and submit them to relevant industry publications
Results
62%
Achieved a remarkable organic 62% increase in LinkedIn followers for the company page within six months.
2,127
Maintained an impressive average of 2,127 monthly post impressions over a six-month period.
256%
Generated a successful 256% increase in page views over twelve months.
Overview
Arana Security Ltd is a B2B company within the IT and security industry. It’s well-known for its Biometric Security Solutions. They create custom solutions for a wide range of clients, including businesses of various sizes, government bodies, educational facilities, financial institutions and more.
They take care of everything involved in setting up end-to-end security, from working with external partners to managing internal tasks and creating tailored software or solutions with the aid of advanced technologies like fingerprint identification, security access with fingerprints, cameras, number plate recognition, tracking employee attendance, creating applications, and enabling secure biometric payments.
Challenge
Arana Security Ltd are a highly effective but busy team, they work tirelessly for their clients but struggle to have spare time with their own marketing efforts. They felt that they lacked the bandwidth and resources at the level they wanted to effectively engage in marketing activities and so, their LinkedIn profile was underutilised, with sporadic posts. They wanted to enhance their audience engagement and expand their reach within their industry.
Approach
To address these challenges, a comprehensive strategy was devised. The approach involved closely examining their existing marketing efforts and developing a consistent posting schedule, ensuring 2-3 engaging posts per week. The content strategy incorporated a mix of industry updates, highlights of Arana’s projects, case studies, and product and service showcases.
Additional marketing material (detailed blogs specific to the industry etc) were created and added to the website freeing up the time and headspace of the Marketing Manager.
Monthly catch-up calls were scheduled to confirm the work for that month and agree on the tasks, providing Arana Security Ltd with flexible marketing, exactly how they needed it.
Solution
The solution comprised a series of strategic steps and implementations to create organic growth and awareness of the brand and company. The content was curated and regularly updated to showcase participation in trade shows, events, product demonstrations, and blog posts, effectively driving traffic to their website. In addition, PR articles and monthly blogs were published to maintain an informative and engaging online presence.
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Conclusion
With the works from Freya Helps Me team, Arana Security Ltd achieved a substantial organic increase in LinkedIn followers, post impressions, and website traffic. These outcomes reaffirm the effectiveness of a well-planned digital marketing strategy within the IT and security integration industry.
Get in Touch
If you'd like to see the same transformation in your business, contact the Freya Helps Me team for a free 30x minute consultation call. Let's get started!
Get in Touch