Last Updated: May 6, 2026

This Cookie Policy explains how Freya Helps Me Ltd (“we”, “us”, and “our”) uses cookies and similar technologies to recognize you when you visit our website at FreyaHelps.Me. It explains what these technologies are and why we use them, as well as your rights to control our use of them.

1. WHAT ARE COOKIES?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. They are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information.

2. WHY DO WE USE COOKIES?

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate (we refer to these as “essential” or “strictly necessary” cookies). Other cookies enable us to track and target the interests of our users to enhance the experience on our Online Sections.

3. COOKIES WE USE

The specific types of first and third-party cookies served through our Website and the purposes they perform are described below:

A. Strictly Necessary Cookies

These cookies are essential to provide you with services available through our Website.

• Provider: Freya Helps Me / WordPress

• Purpose: Security, load balancing, and remembering your privacy preferences.

• Expiry: Session to 1 year.

B. Performance and Analytics Cookies

These cookies collect information that is used in aggregate form to help us understand how our Website is being used.

• Google Analytics (GA4): We use GA4 to track website traffic and user behaviour. This data is anonymised and helps us see which pages are popular.

• Microsoft Clarity: We use Microsoft Clarity to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve our services.

• Note: By using our site, you agree that Microsoft and we can collect and use this data. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

C. Functional Cookies

• RankMath SEO: While RankMath is a server-side tool, it may use cookies if you interact with certain features (like local SEO maps or specific user-tracking features) to ensure the site displays correctly for your location.

4. HOW CAN I CONTROL COOKIES?

You have the right to decide whether to accept or reject cookies.

• Our Consent Manager: You can set your preferences within our cookie consent banner when you first visit the site.

• Browser Controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.

• Disabling Analytics: To opt-out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.

5. HOW OFTEN WILL YOU UPDATE THIS POLICY?

We may update this Cookie Policy from time to time in order to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please re-visit this Cookie Policy regularly to stay informed.

6. CONTACT US

If you have any questions about our use of cookies or other technologies, please email us at:

Email: [email protected]

Address: Freya Helps Me Ltd Suite 1, The Courtyard, The Old Monastery, Windhill, Bishop’s Stortford, Hertfordshire, CM23 2ND