Why marketing directors shouldn’t be doing it all: outsource vs burnout

Let’s be honest, Marketing Directors are some of the busiest people on the planet. You’re the creative visionary, the strategist, the leader, the Sales Team whisperer, often the right hand for the MD, and somehow, also the copywriter, social media manager, report generator, number and stat magician, product developer and website fixer-upper.

Sound familiar? You’re wearing too many hats, and while you can do it all, you definitely shouldn’t have to.

The Reality of “Doing It All”: Outsource vs Burnout

When you’re knee-deep in website tweaks, juggling blog content (let alone trying to think what to write), or trying to keep up with social media scheduling or the latest platform, you’re not focusing on what truly matters: strategy, leadership, and driving results. Instead, your brain (and computer) is juggling a dozen open tabs, both literally and mentally.

You didn’t climb the ladder to spend your days formatting newsletters and resizing Instagram graphics. That’s where Freya Helps Me Ltd steps in, your secret to avoiding burnout.

Meet Freya – The Ted Lasso of Digital Marketing

Freya (yes, that Freya!) is known as the Ted Lasso of digital marketing. Upbeat, encouraging, and genuinely invested in helping you and your brand shine. She and her friendly, talented team take on the marketing tasks that drain your time and energy, freeing you up to focus on the big-picture stuff that really moves the needle.

What Can You Hand Over?

Imagine having a team that can:

Build and tweak your Wix or WordPress website
Create engaging blogs and web copy that sound just like you
Idea generation and keeping you on track of what the business needs to communicate to your customers
Manage your social media organisation and content creation
Design sleek graphics and branding that pop
Handle SEO improvements, email marketing, and competitor analysis without you lifting a finger
Running all those fiddly reports you need to show internally and externally

Basically, all the digital “should-dos” that keep slipping down your to-do list, done beautifully and efficiently.

How to Hand it Over

It may feel daunting and like it’ll take you forever to hand these tasks over, to onboard Freya and the team, to grant access etc… but the reality is, it’s just ONE month of doing this, explaining things, and us helping to set you up, and then you have that time free EVERY ONGOING MONTH…

This isn’t our first rodeo. We can guide you through the process, onboard you, and provide a list of necessary items. We will file and organise them all safely and securely (we even have clients ask US for things they’ve sent as we’re more organised). We promise, it doesn’t take as long as you think.

Each month, we’ll have a handover call with you to confirm what you need, how and when and you have full power so you can sign it off, or ask for changes or amends first. The work still goes through you, so you have all the control you need.

Just think, if you spend an hour a week on report writing, 3x hours on that week’s socials, 1x hour uploading blogs, 2x hours on using AI to write you a crummy basic blog you have no time to edit or tailor properly… that’s a whole day a week, roughly 4x days in a month…

You could exchange 1x hour a month (handover call to Freya) for 4x days (where you would have done the work).

1x hour Vs 4x days…

Your time is worth more, and your brain power is more useful on the details. Hand over the work to Freya and the team to do the heavy lifting for you.

Reclaim Your Time: The Choice of Outsource vs Burnout

You don’t need to be the superhero who does it all. Delegating the right tasks doesn’t mean losing control; it means gaining back the time and headspace to lead effectively. We talk more about this in our other blog, Outsourcing vs. In-House Hiring: Why Outsourcing Wins Every Time.

Ready to feel that sweet relief of a clear head and an organised inbox? Book a free call with Freya today and discover why clients call her the Ted Lasso of digital marketing.

Because you were never meant to wear all the hats, just the one that fits you best.