The Role of Blogging to Build Your Business’s Online Presence

Blogging to Build Your Business

A blog about blogging? Uncanny, we know!

But hear us out – when it comes to building your business’s online presence, blogging is one of the most powerful (and often overlooked) tools to help your dream clients find you, trust you, and want to work with you!

Whether you’re a one-person powerhouse or growing a small team, blogging can significantly boost your online visibility, and it doesn’t have to be boring or time-consuming. 

So… Why does Blogging Matter?

In a nutshell, blogging helps you get found online and build trust with the people who need what you offer. Think of it like your digital shop window – only instead of mannequins, you’ve got helpful, engaging content that answers questions, solves problems, and keeps people coming back.

Here’s how blogging helps boost your business online:

Drives traffic to your website

Every blog post you publish creates a new doorway for people to discover your business through search engines like Google. By writing about topics your ideal clients are already searching for, you’re increasing your chances of showing up in their search results. And when your content is genuinely helpful and well-structured, Google takes notice, rewarding your site with better visibility and more clicks over time.

By using the right keywords (words people type into search engines) in your title, content, images, etc, you’ve got a better chance of being found – so write your blogs about things your clients might be searching for!

Tip: The keyword/ keyphrase for this blog is: Blogging to Build Your Business – so if you’re looking at reasons WHY or HOW you should be blogging to build your business, chances are, you’ve landed here – proof that it works.

In short: more quality content = more opportunities to be found.

Positions you as an expert

Whether you’re a florist crafting dreamy wedding arrangements, a life coach helping clients gain clarity, or a marketing manager trying to explain the complex details about your company’s products – your blog is the perfect place to share your knowledge and demonstrate your expertise in a way that feels genuine, not salesy.

By offering valuable insights, answering common questions, and breaking down complex topics, you demonstrate to your audience that you are knowledgeable and offer what they want. Over time, this consistent, helpful content builds trust and positions you as the go-to person in your industry – someone people feel confident reaching out to when they’re ready to take that next step.

Blogging to build your business keeps people on your site

Useful, engaging content encourages people to stick around and explore your other pages, and that’s good news for your SEO (and your sales funnel). When someone lands on your blog and finds content that genuinely helps or engages them, they’re far more likely to click around, read more, and explore what else you have to offer.

This increased time on your site, signals to search engines that your content is valuable, which can boost your rankings and in turn, drive more people to your website.

Encourages engagement and sharing

A good blog is like a great conversation starter. It provides your audience with something to comment on, share, or revisit later. 

When your content resonates, it sparks interaction and helps build a sense of connection with your brand. And when people share your posts with their own networks… that’s organic reach you didn’t have to pay for.

Supports your social media and email content

Out of ideas for Instagram captions, Facebook posts, email newsletters, LinkedIn posts, or even what to say in your next Insta reel… your blog is a content goldmine.

One well-written blog can be repurposed into many bite-sized social media content, making it easier to stay consistent across platforms without constantly reinventing the wheel.

Repurpose, reuse, recycle — and save yourself a whole lot of time.

What should you blog about?

Feeling stuck for ideas on what you ACTUALLY write about, then just stop and think, what’s actually valuable for your clients.

The key is to offer value. That means answering common questions, solving problems, sharing tips, and even telling a story or two. The best blogs don’t just promote your services – they help your audience and make their lives a little easier.

Think:

• “5 Signs It’s Time to Rebrand Your Business”
• “How to Write a Website Brief that Actually Works!”
• “A Beginner’s Guide to Social Media for Small Business Owners”
• “Tone Of Voice: How Your Brand’s Voice Shapes the Narrative”
• “What to Know Before Booking a Family Photographer”

Essentially, if your ideal client is searching for it, you should be blogging about it.

“Sounds great, but I don’t have time or a clue where to start…”

You’re not alone! 

Blogging takes time, strategy, and a smidge of word magic! Not everyone’s got the capacity or headspace to do it all.

That’s where Freya the MD of Freya Helps Me comes in –  your very own Ted Lasso of digital marketing! 

Friendly, supportive, and always cheering your business on, Freya can take the blogging baton and run with it. From ideas to SEO-friendly posts that sound like you or your company, she’s got you covered.

Outsourcing your blog writing means:

✔️ Consistent, quality content
✔️ No more content overwhelm
✔️ Understanding of technical products and details, and the ability to turn them into layman’s terms for your clients
✔️ More time and headspace to focus on running your business or managing your team

Even better, Freya can manage the SEO of your blogs, sort the images, interview your team for content, research all the important bits and even upload them to your website, so you don’t have to – it’s literally all taken out of your hands allowing you to focus your time and energy on the other essential tasks you need to do.

Blogging isn’t just “extra” – in today’s digital world, it’s essential. It brings people to your website, shows them why you’re the one to work with, and builds a strong online presence that works even when you’re not actively promoting it. 

So whether you’re ready to dust off that blog page or you’re starting fresh, remember, every blog post is a chance to connect, help, and grow. What are you waiting for?

Did you like this post? 

Feel free to check out our other blog articles for more digital marketing tips, inspo, and behind-the-scenes pep talks!

Want someone to help write the blogs regularly for you, so you don’t even have to think about them, then get in touch.